Five Core Elements to a Social Media Plan Template

Five core elements to a social media plan template

Posted by Stacey Stefani * 02.08.2013

Each brand has a unique story to tell, business goal to reach and likewise a marketing strategy for social media. All businesses can start with the same outline for a social media strategy so getting active isn’t as intimidating.

At Fusionfarm, we recommend creating a strategy for a time period of three to six months. The strategy is your roadmap for success and guide for your content calendar. Using a social media plan template is a guide that is flexible and changes based on the metrics. 

How your audience responds (engagement, clicks, comments & reach) to content can determine the type of content, how it’s presented and when it’s shared. Listen, monitor, adapt and be willing to test and try new things with your strategy to be successful.

These five elements are essential pieces of a social media plan template for businesses.

Establish your goals

Goals must be specific and measurable. Your social media goals should be reflective of your overall business goals. By establishing goals for each social media platform, you can create content that reflects your brand’s voice that will help you reach those business goals.  Identifying metrics to measure will provide the analysis you need to determine the ROI and if the goal was reached.

Identify all key dates during your campaign

Social media is another channel to market your business. As with any marketing plan, you need to identify the key dates that determine your marketing message which you’ll add to your social media plan template. Examples may be an anniversary, sale or promotion, event, a day in history, holiday or product launch. These dates must be relevant to your business and brand. Plan to promote relevant content around these dates.

Create campaigns

Campaigns for social media are similar to any other marketing campaign. Identify your target audience, how to reach them, what your message is and goal before...