Purchase Intention

This article was downloaded by: [Central University of Finance & Economy] On: 26 July 2011, At: 01:33 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

Journal of Global Marketing

Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/wglo20

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

Jae-Eun Chung , Dawn Thorndike Pysarchik & Sun-Jin Hwang

a b c a b c

Department of Consumer Sciences, The Ohio State University, Columbus, OH, USA Michigan State University, East Lansing, MI, USA College of Human Life Sciences, Sung Kyun Kwan University, Seoul, Korea

Available online: 02 Jan 2009

To cite this article: Jae-Eun Chung, Dawn Thorndike Pysarchik & Sun-Jin Hwang (2009): Effects of Country-ofManufacture and Brand Image on Korean Consumers' Purchase Intention, Journal of Global Marketing, 22:1, 21-41 To link to this article: http://dx.doi.org/10.1080/08911760802511352

PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan, sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Journal of Global...