Club It Part 1

Running head: CLUB IT

Club IT

Anna Moess

BIS/219

University of Phoenix

Vickie Schubert-Martin

October 27, 2010

Club IT

Club IT is a music venue downtown, which is operated by two business majors, Ruben and Lisa, who also have experience in the music scene through working in the scene during college. The club is about 6,000 square feet with a 600 square feet dance floor, and seating for 220 guests. The club also has a kitchen, which serves appetizers and small entrees, and it features, a large bar with four pouring stations. The club has just undergone a renovation of the club interior, which has brought positive results. The owners are looking for ways to use information technology to bring more guests more often into their venue (John Wiley + Sons, 2007).

The owners of Club IT describe their mission as to offer live music, DJ’s, dance space, and refreshments that suit their clientele’s lifestyle. Their goal is to build a community that regularly meets at Club IT (John Wiley + Sons, 2007). The primary clientele of Club IT is those who go out on a regular basis, so the age ranges between early-twenties to mid-thirties. The clientele will change depending on the different music offered on different nights of the week.

One of the five strategies for competitive strategies will be used to find ways to improve Club IT. The business depends on guests entering the club, enjoying the club, and spending money at the bar for refreshments. Therefore, the customer-oriented strategy is best applied to this business. The strategy concentrates on making customers happy, and according to Chapter 2 of Rainer & Teuben, “web-based systems are particularly effective in this area because they can provide a personalized one-to-one relationship with each customer” (Rainer & Teuben, p. 41, 2008). The club’s current website gives information about the club, but the information is very sparse and held very general. Given this information, Club IT should concentrate on...