Hard Rock Case

Marcela Gómez Paola Gonzalez Marisol Londoño Iván Ponsoda

HARD ROCK CAFE’S GLOBAL STRATEGY VIDEO CASE STUDY

1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. When Hard Rock Café was found it was just a simple restaurant that used to provide a good meal to the customers. After some time hard rock owners realize that it wasn’t enough for be different and to be the leaders on the food and entertainment market so they implemented a new strategy based on a complete experience: support on entertainment, food and music. So they implement the concept of a restaurant as an entertainment place where people not only could eat really nice food but also could have a unique visual and sound place. 2. As Hard Rock Cafe has changed its strategy, how has its responses to some of the 10 decisions of OM changed? We don´t have enough data to complete this question (**class note) 3. Where does Hard Rock fit in the four international operations strategies outlined in Figure 2.9? Explain your answer. International strategy: This strategy is based on the real fact that people is travelling around the world and is looking for a transnational and global experience. Taking into account that 70% of hard rock guest are tourist, this business is expanding its frontiers to different destinations cities with the objective of increase its brand recognition and revenues. In addition Hard Rock cafe international strategy is based on standardization, trying to give to its customers almost the same food with a good environment in the most famous tourist location around the world, but its also trying to differentiate each restaurant according to local customs and believes. Mass Customisation strategy: Hard rock cafe is trying to give the feeling of uniqueness to costumers through the merchandizing of each place products making the clients feel part of a exclusive group. Dynamic strategy: They try to keep in mind the political risk, currency risk...