Kudler Fine Foods

Kudler Fine Foods

Kudler Fine Foods is a specialty grocery store that provides customers with the highest quality products available. Kudler Fine Foods currently has three locations in the southern California area. The first store was established in La Jolla and has had strong sales from the start. A second store was established shortly thereafter in Del Mar. The Encinitas store was recently opened. Kudler Fine Foods uses local growers and suppliers for all of its inventory needs. Based on the company’s status, the future opportunities could be enormous, although there are several issues that need to be addressed in order for it to continue to grow (Apollo Group, Inc 2003).

This paper will discuss the problems within the Kudler Fine Foods company. The issues that Kudler Fine Foods has will be defined and a problem statement will be made. Along with this problem statement will be some SMART goals and some recommendations. This will help Kudler Fine Foods in a plan that will resolve these issues and make it a success in the future.

The Issues

The issues that Kudler Fine Foods must overcome are not uncommon to other small businesses. In analyzing Kudler Fine Foods, this young, sole proprietorship has a few issues that it must resolve to remain at the top, such as:

• Limited inventory that currently makes it difficult to expand into other areas.

• Payroll challenges caused by the need for higher paid specialized employees, high turnover and underpaid employees.

• Geographic limitations based on having one owner who insists on doing everything herself.

The issues above are not the only ones; however they are the ones that are affecting the company in all three stores. Once these issues are addresses, KFF will remain at the front of the gourmet grocer marketplace (Apollo Group, 2003)

Problem Statements

In Smart Choices: A practical guide to making better decisions (1999), it is stated, “Developing a problem statement that will enable a leader to create...