Submitted by: Submitted by faithkristine
Views: 445
Words: 1018
Pages: 5
Category: Business and Industry
Date Submitted: 12/29/2010 06:14 AM
1. POTENTIAL NEW ENTRANTS:
A. LOW START-UP COST
Any new entrant can start the business immediately with a very minimum amount of capital requirement since the key asset needed here will be the IT/Programming skills and there will be no need to rent a big office and/or hire many employees.
B. IT/PROGRAMMING TECHNIQUES NEEDED BUT SOME CAN BE EASILY DOWNLOADED FROM THE INTERNET
New entrants with basic programming skills can easily download specific coding/programming tasks for project completion.
C. WIDE IT/PROGRAMMING SKILLS NEEDED BUT NEW FIRMS CAN OUTSOURCE OR HIRE IT/SOFTWARE DEVELOPERS
New entrants can start the business as long as they have interpersonal skills to attract potential customers and enough capital to outsource or hire IT/Software developers.
NEW ENTRY IS QUITE EASY
2. BARGAINING POWER OF BUYERS:
A. LARGE POTENTIAL TRADITIONAL COMPANIES SHIFTING TO AUTOMATION AND ONLINE MARKETING
Existing and new firms use system automation to reduce personnel cost, load of paper works and time;
Existing and new firms are encouraged to have their own websites for marketing purposes, integrated job hiring and others.
B. HIGH PRICE SENSITIVITY
Firms tend to look for the lowest price especially when few portfolio is available and after comparing the costs with the other IT/Software providers.
C. HIGH LEVEL OF PRODUCT/SERVICE DIFFERENTIATION ALTHOUGH SUBSTITUTES CAN BE FOUND EASILY
Each automation/system created for the customer has a distinct user-interface (e.g., some systems don’t have the drag & drop tool which could have prevented manual encoding of commands/data).
There may be similarity on the user-interface but the back-ends differ. IT/Software providers may use the ff. as their back-end: Oracle, Microsoft SQL Server and MS Access. The back-ends mentioned may also differ on their versions.
There could be similarity on the user-interface and back-ends, but the performance differs. Such that some programmers code just to...