Submitted by: Submitted by joemarsimon
Views: 845
Words: 304
Pages: 2
Category: English Composition
Date Submitted: 01/04/2011 10:18 PM
DEVELOPING YOUR PERSONAL MARKETING STRATEGY
I. Introduction (how paper is organized, why assignment is important to you)
II. Situation Analysis (significant life events, accomplishments, SWOT of self)
III. Objectives (“To have a job in six months” “To make $65,000 a year” “To work in Atlanta, GA” “To enjoy my co-workers”)
IV. Target Market (What position and new experiences am I seeking? Where do I fit?)
Profession type
Skills and interests required by position
Industry and organization type
Corporate culture and people factor (independence, structure)
V. Positioning and Core Strategy description (unique characteristics that differentiate you from competitors; your brand statement)
VI. Marketing Mix chart (improvements on product to reach target market, then place, price, promotion tactics)
A. Product (Who am I? What makes me different?)
Likes and dislikes
Strengths and weaknesses
Features and benefits
Product positioning (relative to colleagues and competition)
Expertise, credibility, trustworthiness
Degrees, work experience, leadership activities, memberships
B. Price (what is my value to an employing organization? How much can I be compensated? How much do I want or need?)
Salary and total compensation package
Brand value and equity
Negotiations with the prospective employer
Relative product quality and relationship to compensation package
Psychological and social rewards
C. Promotion (How do I enhance my visibility? How will I communicate with potential employers?)
Persistence and motivation
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