Managing Markets

UNIVERSITY OF WALES

MBA

MANAGING MARKETS

11/29/2010

14286

Table of Contents

1. TASK 1 3

1.1 INTRODUCTION: 3

1.2 PROBLEMS FACED IN COMMON WEALTH GAMES 2010 DELHI: 4

2. MACRO - ENVIRONMENTAL FORCES OF COMMON WEALTH GAMES 2010: 6

2. 1 INTRODUCTION: 6

2.1.1 Political Factors: 6

2.1.2 Economical Factors: 7

2.1.3 Socio-Cultural Factors: 8

2.1.4 Technological Factors: 8

2.1.5 Environmental Factors: 10

2.1.6 Legal Factors: 10

3. TASK 2: 11

3.1 MARKETING MIX 11

3.1.1 INTRODUCTION: 11

3.1.2 Price: 11

3.1.2 Place: 12

3.1.3 Promotion: 12

3.1.4 Products: 13

4 .Conclusion 13

Bibliography: 15

COMMON WEALTH GAMES 2010

1. TASK 1

1.1 INTRODUCTION:

Common wealth games are a multi sport event, which is held in every 4 years involving the group of athletes of the common wealth of nations. The first event was held in the year 1930, which is known as The British Empire Games. In the year 1954, the name of The British Empire changed to British Empire and Common Wealth Games. Later in the year 1978, it was again changed to British Common Wealth Games and assumed it as Common Wealth Games.

This year the Common Wealth Games is held in Delhi, which is capital city of India with a population of over 15 Million when compared to 2006 Games host, which was held in Melbourne with population 3.7 Million, and 2.5 Million populations in Greater Manchester in the year 2002. “Attendance of Common Wealth Games is typically around 5000 athletes which make it one of the large international sporting events in terms of participants.” (Hooper, 2010) Only six teams of Australia, Canada, New Zealand, England, Scotland and Wales are participated in every Common Wealth Games. It was held first time in India and second time in Asia. Delhi is rich in culture and history. It stands on the western end of genetic plain and it bordered by the states of Haryana and Uttar Pradesh. The Delhi Games village is constructed as a low-rise medium...