3pl vs 4pl

the simulated set-top box industry. Working with your teammates, you’re in direct competition

with other firms in your LINKS simulation

industry. Your goal is to improve your

firm's overall financial, operating, and

market performance.

In addition to this manual, you may access

support resources on the LINKS website:

http://www.LINKS-simulations.com

Supply chain management addresses

fundamental issues of controlling the

planning, sourcing, making, and delivering of

manufactured goods. The supply chain

encompasses sourcing and procurement,

production scheduling, order processing,

inventory management, transportation,

warehousing, and customer service.

If we add the generate demand sub-process

to the traditional supply chain subprocesses,

the extended supply chain's

scope is impressive indeed. With so much

scope, it's not surprising that managing

supply chains well is a great challenge.

The learning objectives implicit in the LINKS simulation include the following:

• Gaining exposure to all supply chain elements individually and to their associated interactions

• Appreciating the need for balance and managing trade-offs in supply chains

• Experiencing competitive dynamics in an evolving marketplace

• Appreciating information flows and integration of information with decision making

• Enhancing and encouraging fact-based analysis and decision making

• Gaining familiarity with financial statements used routinely in for-profit businesses.

LINKS Overview

"The ability to learn faster than competitors may be the only

true sustainable competitive advantage." – Arie P. De Geus

LINKS is a supply chain management simulation. LINKS encompasses all major supply chain

elements: suppliers, manufacturers, distributors, retailers, and end-users. Firms in LINKS are

responsible for managing product development, procurement (purchasing/sourcing),

manufacturing, distribution and warehousing, transportation, customer service, generate

FYI: Supply Chain...