Brew's Cruise

BREW’S CRUISE

A Microbrewery Pub

Framework

* Executive Summary

* Mission

* Keys to Success

* Company Summary

* Company Ownership

* Personnel Plan

* Brewpub Description

* The Market

* The Competition

* Objectives

* SWOT Analysis

* Marketing Strategy

* Product

* Place

* Price

* Promotion

* Start-up Structure and Cost

* Quality Control

BREW’S CRUISE

A Microbrewery Pub

Executive Summary

Brew’s Cruise is a specialty beer tavern located in Chandigarh.Brew’s Cruise will be serving a constantly rotating line-up of premium, unique microbrews for the discerning beer lovers.

Brewpubs and microbreweries are growing tremendously in popularity in metros. After meeting all requirements in a site assessment survey, the location of Brew’s Cruise should provide a great marketing opportunity

The USP is the freshness of the beer which will be brewed in front of the customer.

Since most pre packed beers taste the same and don’t accommodate local or regional specialties / varieties of beer, the fresh frothy brew and its heady aroma will provide a kick which is hard to replicate.

Mission

Brew’s Cruise is dedicated to bringing patrons a cool and classy drinking experience like no other. With an eclectic array of homebrewed beers and great food, everyone will be able to find something they like.

Keys to Success

The keys to the success of Brew’s Cruise can be summarized by the following points:

* Maintain good relationships with reliable beer distributors.

* Well-designed bar with a unique and entertaining atmosphere.

* Quality entertainment.

* Repeat customers

Tag Line

We brew for you.

Company Summary

Brew’s Cruise, which will be located in Sector – 26 in Chandigarh, will offer the community a classy bar with unique beers on tap. Brew’s Cruise will also provide customers with an...