Walmart

Wal-Mart is one of the biggest privately controlled economic institutions that has no rivals. It is ## in the world. It has built its empire by working closely with its suppliers by capitalizing on every cost saving opportunity. This strategy is used to provide its customers with access to goods “Always Low Prices”. The focus on low cost also had the effect of forcing Wal-Mart to look inward and find innovative ways to take costs out of the supply chain. Competitive pricing isn’t the only strategy that got Wal-Mart to where it is today. Sam Walton expanded his stores into new geographic areas by targeting areas just outside large metropolitan areas. Wal-Mart is an industry leader because it is better at containing costs which it passes the savings to its customers. It continues to improve upon its key business processes, managing them centrally and investing in them heavily for the long term payback.

The strategy that Wal-Mart has is to establish its stores in areas that have less than 100,000 populations, which was a new way to look at a potential market. The stores sell products at a lower price than its competitors. Growth and continual adaptation through technology are its long-term objectives. These business objectives are enduring.

Strengths

The very name of Wal-Mart makes people think about low prices. This type of branding is very impactful by creating the lasting impression of money saving opportunities. It has a reputation for being the store where the customer can save money on well known brands that would cost more anywhere else. Its growth is attributed to its ability to manage its own distribution of merchandise from a vast network of modern distribution centers served by 3,500 privately owned truck fleet. Wal-Mart can ship goods from warehouse to store in less than 48 hours, meaning it can replenish its shelves faster than its competition.

Wal-Mart's strategy of embracing new technology has kept it at the forefront of...