Travel and Tourism in Italy to 2019

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Travel and Tourism in Italy to 2019 provides detailed information on the Italian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

The report brings together Canadean’s research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and discover which segments will see growth in the coming years.

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Key Findings

As of the end of 2014, the economy had not grown since April 2011 and Italy has second highest public debt among European Union nations. Economic crisis significantly impacted both domestic and outbound tourism causing a decline in the number of tourists. Low disposable incomes of the Italians was the reason for this decrease. Due to this, outbound travel was largely limited to neighboring European countries. Outbound trips declined from 29.1 million in 2009 to 28.3 million in 2014 while the total number of domestic trips fell from 114.1 million to 64.5 million. However, with a focus on tourism promotion and government measures, the economy is expected to recover in the coming years. The domestic tourists are expected to increase posting a CAGR of 3.47% during the forecast period (2015–2019). Also, outbound tourism would register growth, with number of tourists rising to 32.8 million by 2019, at a CAGR of 2.96%.

International arrivals increased from 43.2 million in 2009 to 49 million in 2014, driven by government policies to promote tourism. Europe has been the key source market for the Italian tourism industry. 10.9 million Germans visited in 2014, making...