Marketing Plan

Marketing Plan for Buffalo Wild Wings

Abstract

This paper discusses the marketing plan and outside influences on the franchise Buffalo Wild Wings. Buffalo Wild Wings Inc (Buffalo Wild Wings) owns, operates and franchises restaurants which are engaged in made-to-order menu items. It was established in the year 1982 as Buffalo Wild Wings & Weck. Currently, it operates 732 casual dining restaurants in 44 states in the U.S., of which 259 are company owned and 473 are franchised. The company’s key menu items offered include Buffalo, New York-style chicken wings, chicken tenders, popcorn shrimp, wild flatbreads, Buffalito soft tacos, specialty hamburgers and sandwiches, wraps, and appetizers and salads. The company is headquartered in Minneapolis, Minnesota. Buffalo Wild Wings has created a unique marketing program designed to communicate a distinctive and consistent brand that differentiates it within the casual bar sector of restaurants.

Table of Contents

Executive Summary……………………………………………………………………………….4

SWOT analysis6

Marketing – Benchmarking the Competition 6

Marketing Planning8

Marketing Objectives8

Marketing Mix9

Product9

Promotion 10

Place 10

Price 10

Environmental Influences……………………………………………………………………..TBD

Cooperative and Competitive EnvironmentsTBD

Economic EnvironmentTBD

Social EnvironmentTBD

Political and Legal EnvironmentTBD

Marketing Implementation and Control TBD

Summary TBD

ReferencesTBD

Executive Summary of Buffalo Wild Wings

The five key research processes that can help identify market opportunities for a business are: purpose of research, plan of the research, performance of the research, procession of the research data, and preparation of research report (Peter & Donnelly, 2015 p.33-34). This research is essential in order to lead the organization in the correct direction for success. There is a need to have an understanding of the customer base and their needs. This knowledge will offer an organization the...