E-Marketing Plan for Amazon.Com (New Private Label Brand)”

An Assignment on

“E-Marketing plan for Amazon.com

(New private label brand)”

Course Name: E-Marketing

Course Code: MKT- 405

Submitted to:

Md. Shahbaz Uddin

Lecturer,

Jahangirnagar University.

Submitted By:

Meherin Uz-Zaman

ID:2284,

Jahangirnagar University.

Date of Submission: 7/06/2015

Table of Content

Sl NO. | Topics Name | Page No. |

Step 1 | Situation analysis | 3-5 |

Step 2 | E-Marketing strategic planning | 5-7 |

Step 3 | Objectives | 7-8 |

Step 4 | E-Marketing strategy | 8-9 |

Step 5 | Implementation plan | 9-11 |

Step 6 | Budget | 11-12 |

Step 7 | Evaluation plan | 12-13 |

Amazon.com was started as a book-selling website and with the success of its new venture, it diversified into certain areas. Amazon had more than four million titles after adding CDs, videos, DVDs and games, mobile phones, motor spare parts, electric goods, medicines, cosmetics and cloths etc. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products and online auctions.

Now, Amazon.com is also producing its own product line including Amazon Kindle e-book readers,  Fire tablets, Fire TV and Fire Phone, Amazon Kindle e-book readers,  Fire tablets, Fire TV and Fire Phone, USB cables, own house wares, paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.

As Amazon.com, Inc. is preparing to broadly expand its private-label brands to include an array of grocery items such as milk, cereal, and baby food as well as household cleaners, it can implement the seven steps of E-Marketing plan to successfully introduce its own line of grocery items as shown in followings:

* Situation Analysis:

While analyzing its situation, Amazon needs to review its environmental and SWOT analysis including analyzing information about itself, its own brands, objectives, strategies and so...