Godiva Chocolatier Case Question & Answer

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Godiva Chocolatier

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competency. What do you believe their mission statement should be? Godiva Chocolatier is the global leader in manufacturing refined, handmade, luxury chocolate

Submitted by beatrizpeco to the category Business and Industry on 01/16/2012 11:09 AM

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Godiva Chocolatier and Godiva Gems

1) Define “the product” offered by Godiva. Identify the different levels of the product. Discuss the attempts made by the management to come up with augmented product.

Godiva brand works very hard, trying to present to their customers all the best, the highest and premium quality in Belgium chocolates, and also is important to know that all this chocolates are handcrafted. Looking to achieve all their goals the company makes and sells lots of delights like for example bonbons, truffles, flavored coffee, cocoa mixes, cookies, ice creams, and liqueurs.

Godiva is well known in nearly all over the world and has always been an admired brand by its golden boxes. These golden boxes are the best of the company, but sometimes its price could be so expensive and not everybody could enjoy with the Godiva chocolate, so that were the main reason for Godiva in 2009 to go mass market and introduce a lower-priced line named Godiva gems, a new line of chocolate...