Literature Review of Drug Marketing

Literature Review of Writing

Abstract

Within my literature review, I use my understanding of drug marketing, to relate different pieces of literature and analyze them to figure out how they all relate to each other. As a student in my field of study, I hope to gain a better understanding of how each drug marketing article is constructed, yet still have the same basic meanings. For example, how authors Light, Lexchin and Darrow explain the reasoning on why/how congress has slowly been able to take power away from the Food and Drug Administration (FDA). Then author Marc A. Rodwin, explains in five different ways how the pharmaceutical policies are corrupted today, compared to in the past. Just by these two articles, I can draw up, in more than one way, on what connects them. I go into detail on each of the articles and the ways that they do relate; along with three others that I had found interesting, within the same topic. By doing so, this study will help me analyze the influence of business practice on pharmaceutical sales, and its impact on social welfare as a whole.

While everyone in our society seems to believe (at one point or another) that the government always does what’s best for us (as an individual, or as a whole), many authors who have done research in pharmaceuticals, would disagree. Two examples are, the first one, Edwards, author of “Fraudulent and Substandard Medicines” (2011) explains how nobody really realizes how much pharmaceutical companies falsely advertise their products and labels. The second example of authors would be Light, Lexchin and Darrow, who took to write “Institutional Corruption of Pharmaceuticals and the Myth of Safe and Effective drugs” (2013) which states, that over the years, congress has fallen under industry pressure from pharmaceutical companies; which has led congress to underfund the FDA’s enforcement capacities; giving them less ability to protect us. Though, these are not the only two articles I have reviewed....