Macroeconomics Policy

Macro-economic can be defined as “the behavior of the aggregate economy, including economy-wide phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels” (Keyinvestmentteam.com). All of these factors must be taken into account when predicting the future of our company. As people lose their jobs and the economy plunges, then the same can happen to companies as ours or to the general health system. However, if we analyze and study what has been happening in the past as a basis for our prediction, we will tend to see a different picture. Maybe it has to do with the fact that population has increased or maybe it has to do with an alternative way to solve health related issues. The fact is that alternative medicine is on the rise and with that the possibility of our success as a company.

A 1990 national survey of alternative medicine prevalence, costs, and patterns of use demonstrated that “alternative medicine has a substantial presence in the US health care system. Data from a survey in 1994 and a public opinion poll in 1997 confirmed the extensive use of alternative medical therapies in the United States. An increasing number of US insurers and managed care organizations now offer alternative medicine programs and benefits. The majority of US medical schools now offer courses on alternative medicine.

In this study it was found that the use of at least 1 of 16 alternative therapies during the previous year increased from 33.8% in 1990 to 42.1% in 1997 (P .001). The therapies increasing the most included herbal medicine, massage, megavitamins, self-help groups, folk remedies, energy healing, and homeopathy. The probability of users visiting an alternative medicine practitioner increased from 36.3% to 46.3% (P=.002). In both surveys alternative therapies were used most frequently for chronic conditions, including back problems, anxiety, depression, and headaches.

There was no significant...