Devry Mktg 420 Final Exam - Latest

DeVry MKTG 420 Final exam - Latest

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Question 1.1.(TCO 1) Which of the following are likely to be good reasons for wanting to be promoted to sales management? (Points : 5)

Bored with the sales jobs

The opportunity to make more money

The opportunity to exercise power over others

Both b and c

None of the above

Question 2.2.(TCO 1) According to surveys, the median age of newly appointed field sales managers is:(Points : 5)

20-25

26-30

30-39

40-49

50-55

Question 3.3.(TCO 1) People in the sales department will generally start in the following position:(Points : 5)

a sales management trainee.

customer service representative.

a field sales representative.

research assistants.

an assistant product manager.

Question 4.4.(TCO 2) Strategies are employed to: (Points : 5)

make better use of company resources

set specific and achievable objectives

sustain an advantage over the competition

both a and c of the above

all of the above

Question 5.5.(TCO 2) Which of the following is not an advantage of personal selling? (Points : 5)

Two-way communication

Reaching a massive number of people quickly

Detailed explanation

Direction towards qualified prospects

All are advantages of personal selling

Question 6.6.(TCO 3) The factor(s) which influence the number of people who are likely to be involved in the decision-making process are: (Points : 5)

how many departments use the product.

the dollar value of the purchase.

the degree of technical sophistication of the product.

both b and c above

all of the above

Question 7.7.(TCO 3) Calculating cost-per-call is an important step in addressing the minimum customer size issue. Cost-per-call is a function of: (Points :...