Fashion

How fashion trends have reflected the increasing empowerment of women in the 20th C"

2. Invisible Branding : Creating brand value from invisibility

University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

AUTHOR : Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]

KEYWORDS : Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

ABSTRACT : AbstractProblem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic.Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. READ MORE

xploring why during these straitened times we need fashion more than ever?

tisible products can easily be watched all over the place around us every time and they become a advertising medium for the product consumer. But, here the question rises about the product which are not visible; for instance the underwear. Now how it can be converted into a brand and become noticeable? Is it in reality possible to produce a strong brand when not pulling upon visibility? The company Sky-high Brand Group and its brand Men’s wear have been used to find an in-depth perception of the topic.”