Marketing Mix of the Textile Product Be Dclothes Brand Living Home

Marketing mix of the textile product bedclothes brand Living Home

Living Home is a company that sells textile products, which include bedclothes. Raw materials for products are imported from foreign partners from Turkey and Israel and have the highest quality. They consist of: knitted fabric, cotton satin, ranforce, join microfiber, cotton, flannel, waterproof material.

The public of Living Home Company is formed by the people how are visiting their retail chain but also the stores Ambient and Cora or other spots where the company's products are, here can also be mentioned fairs and exhibitions.

This brand is intended only for local market, the company's products are targeted at particular audiences middle class who can afford quality products at bargain prices. Bedclothes price begin from 70-80 lei till 150 lei, which is dictated by the quality of product application, production and promotion costs. Unlike other competing products we can find in amounts ranging between 30-50 lei, the brand is sold because of quality, method of production and sustainability over time.

The competition consists of other producers and distributors of the area in which the company operates and the rest stores selling such products or similar products.

Living Home, which distributes its products to various network partners including Ambient and Cora stores, hotels, hostels and hospitals but also through its own network of shops products are delivered to retail customers but also to firms based online ordering, fax or site. For delivery and distribution of products they are using its own fleet of cars.

The site is a mean to promote products, provide details about the materials that the products are made, the range products, market consumer categories and a brief description of the company and mode of contact. The average sales volume due to the site rises up to approximately one billion lei. Here cane also be added the mass media: local TV, radio, newspaper, etc.