Case

NSTRUMENT

The instrument used was a questionnaire consisting of six questions. The six questions focused on how often the women read beauty magazines, what they thought of the contents, on what they thought the magazines should change or increase focus, how beneficial the magazines were to them, how often they take the advice given in the magazines, and which magazines (if any) was their favorite including the reason why it was their favorite. The format of the questions consisted of both a nominal scale and an ordinal scale of answers according to their responses.

The following are the questions from the questionnaire administered:

QUESTIONNAIRE

1. How many times per month do you read beauty magazines?

3 or more, 2, 1, Less than 1, Never

2. How do you feel about the contents of beauty magazines?

Strongly approve Approve, Neutral or no opinion, Disapprove, Strongly disapprove

3. Which are do you think beauty magazines should emphasize more?

Nothing (magazines put good emphasis on all areas), Health, Sex, Career, Fashion, Personal well being, No opinion

4. How beneficial do you think beauty magazines are?

Very beneficial, Slightly beneficial, Not at all beneficial, Slightly harmful, Very harmful, No opinion

5. How often do you take the advice or tips given in beauty magazines?

Very often, Frequently, Rarely, Never, No opinion

6. Which beauty magazine is your favorite?

Cosmopolitan, Vogue, Elle, Marie Claire, Glamour, None

Why? _________________________________

_________________________________

ANALYSIS

In order to determine the results of this study, the answers were tabulated and then statistically computed. This computation found the relative frequency, or the percentages, of each response to each question.

Here are the relative frequency charts and histograms for each question:

1. Frequency and Relative...