Business Plan

Assignment 4 Business Plan

Ursula Brown

Dr. Mary Tranquillo

Bus 508 The Business Enterprise

August 29, 2010

Executive Summary

Brightside Child Development Center (BCDC) will operate under the philosophy that children need to be treated with warmth and respect. Our vision is to create learning and caring environment that supports positive life and education experiences for the children and families in the community in which we operate. The services are safe and secure, providing parents with an excellent place where their children can be taken care of.

Introduction

Brightside Child Development Center is a Limited Liability Company (LLC) that provides day care services in Pittsburgh, PA. The reasoning for being a LLC is because of the flexibility of operating a company would offer. Under a LLC I could add more owners at will, which would be more difficult if I was an entrepreneurship or corporation. I would not be personally liable to be sued, and my assets would be protected.

I feel that children should in a stable environment in which they can receive the nurturing and attention they need while their parents are working. The mission is to provide quality childcare to low-income families. The children at the center will receive physical, social, emotional, and cognitive growth. The atmosphere at the BCDC will be a caring environment that will encourage independence, constructive problem solving, positive self esteem, and improved self worth. The center will provide services from 6 am to 6pm Monday through Friday. BCDC will provide services for children ages 6 weeks to 6 years of age. During that time the children will be provided with nutritious meals, snacks, and opportunities to learn through appropriate activities.

Marketing Strategy

Marketing efforts will be of a grassroots nature, using local resources, word of mouth, and churches to promote BCDC. The target market is full time working parents. Letterhead and business cards will be made to...