Wk 4 Learning Team Assignment

Running head: BUSINESS RESEARCH METHODS II

Business Research Methods II

YOUR NAME(S)

QNT/561

DATE

NAME OF PROFESSOR

Business Research Methods II

A sample design is essentially the method utilized for collecting sample data from a population. Selecting an appropriate sample design is a critical component of data collection used for decision making. As such, it is necessary for Wal-Mart to integrate a well-planned sampling design to ensure that accurate data is captured from the target population. When measuring the research findings pertaining to how the economy influences consumers who shop at Wal-Mart, the company has therefore utilized classification as its mapping rule to adhere to the general response type. The company had additionally utilized the four levels of measurement scales, as these classifications of measurement are essential in analyzing the data. This paper will provide detailed information about the aforementioned concepts as it related to Wal-Mart. Additionally, a detailed questionnaire suitable for the required sample will be presented (Appendix A).

General Response Types

In measuring the findings from research about how the economy influences consumers who shop at Wal-Mart, one devises some mapping rule and then translates the observation of property indicants using this rule. For each concept or construct, several types of measurement are possible; the appropriate choice depends on what you assume about the mapping rules (Cooper, 2006). Based off the findings of the research, the appropriate general response type is classification.

The classification mapping rule’s characteristics is described as numbers are used to group or sort responses, while no order exists (Cooper & Schindler, 2006). Using information provided from the ShopperScape Newsletter (2006), a chart was presented to describe the frequency of visits for Wal-Mart shoppers. The research information also broke down the different services Wal-Mart’s...