Submitted by: Submitted by pathemohamed
Views: 301
Words: 1298
Pages: 6
Category: Business and Industry
Date Submitted: 01/22/2011 06:19 PM
Ouedraogo Mohamed
Prof. E. G. Awa , Ph.D., CTM
Strayer University
Takoma Campus.
Marketing Management - MKT500
Assessment #6 Marketing Channel strategy
Introduction
Ivoire is a ginger lemonade that can also be used as a medicine due to benefits
such as the relief of blood circulation, treatment of asthma and bronchitis, relief of
indigestion, gas pain, diarrhea and stomach cramping. It is presented on a 16 fl OZ
bottle that include features such as issuance and expiration date, easy explanation of
its benefits and also ingredients used to manufacture the product located on the back.
Additionally, it is very efficient in solving these types of pains. My objective is to make at
least a profit of 30% within the first year by targeting young and adults people. Thus,
my strategy in order to gain more customers than my competitors is to develop an
indirect channel that will sell the product throughout internet and also develop a chain of
distribution that will involve a special retailer and customers.
Sell My Product Through Internet
In the 21st century, internet represents an important tool in selling and providing
information about products. Internet can also be used at home, school, even through
cellphones and there is no specific age for internet users. First, I will create my
product website titled www.gingerforlife.com. This website will be very simple and easy
to use. it will include aspects such home page, sign up page, about us page and also
contact us page. The home page will show different angles of the product image,
provide different news about the product, its price and also alternative promotions. The
sign up page is about creating an account, which involve the customer first and last
name, his home address, and his email address with a compatible password in order to
sign in. Then the about us page emphasizes details such as the benefits of the product
and its...