Air Craftingo

Ouedraogo Mohamed

Prof. E. G. Awa , Ph.D., CTM

Strayer University

Takoma Campus.

Marketing Management - MKT500

Assessment #6 Marketing Channel strategy

Introduction

Ivoire is a ginger lemonade that can also be used as a medicine due to benefits

such as the relief of blood circulation, treatment of asthma and bronchitis, relief of

indigestion, gas pain, diarrhea and stomach cramping. It is presented on a 16 fl OZ

bottle that include features such as issuance and expiration date, easy explanation of

its benefits and also ingredients used to manufacture the product located on the back.

Additionally, it is very efficient in solving these types of pains. My objective is to make at

least a profit of 30% within the first year by targeting young and adults people. Thus,

my strategy in order to gain more customers than my competitors is to develop an

indirect channel that will sell the product throughout internet and also develop a chain of

distribution that will involve a special retailer and customers.

Sell My Product Through Internet

In the 21st century, internet represents an important tool in selling and providing

information about products. Internet can also be used at home, school, even through

cellphones and there is no specific age for internet users. First, I will create my

product website titled www.gingerforlife.com. This website will be very simple and easy

to use. it will include aspects such home page, sign up page, about us page and also

contact us page. The home page will show different angles of the product image,

provide different news about the product, its price and also alternative promotions. The

sign up page is about creating an account, which involve the customer first and last

name, his home address, and his email address with a compatible password in order to

sign in. Then the about us page emphasizes details such as the benefits of the product

and its...