Thinking and Decision Making

The internal and external factors of Google’s panning and managing

Learning Team D

MGT/330

November 13, 2010

Lanny Shipley

Google Incorporated is an organization that supplies internet based products and services. It offers services such as email, networking, and software. Understanding the internal and external factors of planning and managing have become a vital part of the daily operations, the growth, and the strategic planning at Google. The company understands the four functions of management. The four functions are planning, organizing, leading and controlling. Google understands that all four functions need to be considered due to internal and external factors that will affect organization outcomes. This is especially true because they have become a global company that has to deal with all the factor of globalization, technology, innovation, diversity and ethics to become who they are now.

Internal factors are situations impacting an organization from within and can be controlled. Examples of internal factors are lack of finances, lack of staff and lack of research and development. If there is not adequate finances to support the planning of an organization the plan will fail. The company will have a hard time surviving. Lack of staff to operate the organization will make organizing and leading difficult. Google is in a highly competitive market so if research and development of new products and services are not continuous giving competitors like Yahoo and Microsoft an opportunity to dominate the market. The outcome of lack of new products would affect all four functions. Profits would fall and their plans would fail leading to failure of organizing due to lack of supplies and no funds for staff wages.

External factors are situations that occur on the outside of an organization and cannot be controlled. Examples of external functions are economic...