Term Paper on Marketing Plan of Sony

In our daily life, we take many kind of service. We can’t pass a single day, without service. It’s getting a part and parcel of our daily life. Without taking service, we can’t make our life conferment. Service is a deed, process and performance. Service is any activity or benefit that one party can offer to another, which is essentially intangible and doesn’t result in the ownership of anything. Its production may or may not be tight to a physical product. Service is intangible, we can’t tell, how good or bad it is, without taking the particular service. Even after taking service its difficult to measure the service quality. Service quality and customer satisfaction mostly depends on the employee or service provider.

Here I am asked to share one of my experiences about service, which I got. This experience can be good or bad. I am sharing one of my good experiences about service, which I got exactly one year before.

During last Ramadan, all of my friends came from Dhaka for Eid vacation. We decided to get together for an Ifter party. So we were searching for a suitable restaurant or fast food shop for the Ifter party. At last we decided that we would go for Pizza Hut. My service experience is not only at with Pizza Hut, but also with a waiter of Pizza Hut. There was an offer at Pizza Hut that “bye one get one free” and “unlimited coke” bye 50 t.k. . So, six of our friends, including me, went to Pizza Hut for Iftar party. The doorman received us cordially. The entire atmosphere and decoration of Pizza Hut was good. There was huge gathering at ground floor, so we moved to upstairs. Even there was not a single place, where we could sit with our group. Then a waiter helped us to take our seat. That was a very convenient place. That waiter gave us the menu card. We ordered three different Pizzas and we got extra three Pizzas, because of the offer. As that was Ramadan, the entire customer was waiting for Ifter and there was huge gathering. Obviously, there...