Mednet Case Analysis

Socratix Case Study Challenge 2014

Mednet Case Analysis

Submitted By

Manwendra Singh Kaushik

m10176

Bhitoni POL Depot, Jabalpur

• Brief History 1

• Changing Environment 1

• Problem statement 1

• Mednet :TOWS 2

• Mednet :Five Forces 3

• Strategic Alternatives 4

• Proposed Strategy. 5

Brief History

• Mednet had launched its website with three goals

i)To provide scientifically based medical information to non professional consumer audience

ii)To provide this information for free

iii)to generate profits from advertising sales.

• It had met all the sales goals by 2006.

• Mednet has 4.3 million monthly visitors.

• Mednet is award winning site considered the best health website for trusted, evidence-based, consumer health information.(

• New competition has flattened its audience growth during last quarter of 2006.(retention of 93 %)

Changing Environment

• Competition faced from condition-specific sites that focused on particular problem.

• Pharmaceutical companies attraction towards search engines for CTR based ad cost.

• Increasing number of Condition specific sites.

• Audience growth rate has flattened in presence of new competitors

Problem Statement

• Mednet needs to convince Windham to continue advertising on mednet.com.

| |Mednet :TOWS |Internal Factors |

|  |MedNet...