Market Research Project on Ipl and Its Impact on Tv Viewership

Submitted by: Submitted by

Views: 1618

Words: 4672

Pages: 19

Category: Business and Industry

Date Submitted: 01/24/2011 02:22 AM

Report This Essay

Marketing Research Project

IPL and its impact on TV viewership

in Manipal

Submitted to :

Prof. K. J. Jaims

By Group B

Group B1 Group B2

KrishnakanthA.N. AnubhavKedia Namita Agarwal Rahul Prakash Oswal

Inderniel Shivdasani Priya Ramanathan

Anup Robins Subhasis Biswas

Varun Rajkamal Mittal Shashank Shah

Table of Contents

Executive Summary 3

1. Research Objectives: 3

2. Concise Statement of method: 4

3. Summary of Findings 4

Introduction 5

1. Profile of the Manipal: 5

2. Indian Premier League (IPL) 7

Objectives & Constructs 7

Primary Research Objective: To find the change in the TV viewing habits of the professional students and households of Manipal during IPL-3. 7

Sub Objectives: 8

Definition of the Constructs 8

Research Method and Procedures 8

1. Data Collection: The data used for the market research project was primary data collected through a quantitative questionnaire. The questionnaires prepared for households and students were largely the same with differences in a couple of questions. Refer to the Appendix A for the questionnaire. 8

2. Target Population: The professional students and households of Manipal. 9

3. Sampling Frame: 9

4. Sample Size: 9

5. Sampling Method: 9

Data Analysis and Findings 9

1. Data Analysis: 9

a. To find the difference between Household and students based on the viewing hours per day 10

b. To find the difference between Household and students based on the TV viewing during the time of the day 12

c. To find Style of Viewing Television among Students: 12

d. To Compare Style of Viewing Television and IPL Viewing among Students: 13

e. To find Style of Viewing Television among Households: 14

f. To find Style of Viewing Television among Households: 14

g. Content Preferences among Students and...

Related Essays

Marketing Research Project
Marketing Research Project Report 6/26/2011 Presented to: Dr. Nehal el Naggar Table of Contents Market
Marketing Research Project
MODULE NAME: TOURIST MARKET MODULE CODE: 5BUS1012 DATE : 22ND MARCH 2013 WORD COUNT : 1,519 Marketing Research Project Tourism, as
Marketing Research Project
MAHANTA for the RESEARCH ON RETAIL MARKETING-MALL MANIA IN DELHI AND NCR. I have personally supervised the Marketing Research Project, which is original
Marketing Research Project On Smoking Habits
PGDIB) have conducted their marketing research project on Smoking habit among boys in class 10+2 under my guidance. During the project I found them