Accouting 202

Instructor: Vahid Rahmani Class Room: CONSTANT HALL 1065

Office: 2056 Constant Hall Time: M 19:10-21:50 pm

Email: vrahmani@odu.edu Office Hours: By appointments

Virtual Office: https://odu.webex.com/meet/vrahm002

Course Description: This course is designed in order to introduce the students to the exciting and rewarding realm of marketing. In the short journey that you are about to embark on, you will learn about the foundations of marketing: You will acquire the knowledge for doing environmental and SWOT analyses, segmenting your population, choosing the most promising target market, deciding about the positioning strategies, and devising price, product, promotion, and place (i.e., marketing four Ps) strategies. Regardless of your choice of your future career, the course material will help you to become more successful in outperforming your future colleagues and to progress in your future careers more quickly. On a personal level, this course will enable you to identify the tricks and manipulation tactics that marketers use in order to sell their products. This knowledge will enable you to make better purchase decisions in order to maximize the utility of your money and get the best bang for your buck.

Textbook and Class Materials:

* Required Reading: Marketing, 12th ed. Authors: Kerin, Roger; Hartley, Steven; Rudelius, William. When you buy the book, make sure to purchase a version that grants you online access to McGraw-Hill’s “CONNECT” or “CONNECT Plus”. You will need to register an account on the connect.mheducation.com website for your optional Learn Smart class assignments (for more information please read the Appendix 1 and the “weekly learn smart assignments” section in the syllabus).

* Optional Supplementary Readings:

* Books: 1) Principles of Marketing, Fifteenth Edition, by Philip Kotler; Gary Armstrong. 2) BASIC MARKETING: A Marketing Strategy Planning Approach, 19th Edition by Perreault, Jr., William;...