Penetrating the Business Services Industry in Ireland

TABLE OF CONTENTS

Background------------------------------------------------------------------------------------------------------2

Socio-Cultural View of Ireland----------------------------------------------------------------------------2-4

Legal-Political View of Ireland----------------------------------------------------------------------------4-5

Economic View of Ireland----------------------------------------------------------------------------------5-6

Business Services in Ireland--------------------------------------------------------------------------------6-7

Ireland: Opportunities and Threats------------------------------------------------------------------------7-8

Target markets--------------------------------------------------------------------------------------------------9

Mode of entry-----------------------------------------------------------------------------------------------9-10

Chanel Distribution-------------------------------------------------------------------------------------------10

Product concerns----------------------------------------------------------------------------------------------11

Promotion Concerns------------------------------------------------------------------------------------------11

Porter’s national Diamond-------------------------------------------------------------------------------11-12

Works Cited---------------------------------------------------------------------------------------------------13

Background

Ireland, is an island in Western Europe, located on the northwestern hemisphere of the United Kingdom. It is home for a predominantly Irish community, accounting for 84.5% of its total population, estimated at 4,832,765 as at July 2014. It’s capital is Dublin, and it takes up about 1.155 million of Ireland’s Population. Approximately 44% of the total population are of working age, i.e. between the ages of 25 and 54 years. As at July, Ireland had a population growth rate of about 1.2%,...