Strategy of You Firm- Mis 710

In-class Exercise: Strategy of your firm

Name: Dhaval Rambhia

Company/Division: CRISIL Ltd (SME Ratings)

a. What kind of strategy does your company follow?

(Operational Excellence, Customer Intimacy, Product Excellence) and/or

Resource-based? Does it have a mixture of strategies?

CRISIL Ltd. follows the following strategies:

1. Operational Excelllence: CRISIL has diversified its operations all over

India. It has offices in every tier-I city in India, with its headquarters being

in the financial capital of India. Moreover it has offices in most of the tierII cities as well.

2. Customer Intimacy: CRISIL’s customers range from large corporates to

small and medium scale enterprises. It has managed to retain its

customers through its excellent services and a good reputation.

Moreover it has excellent post sale services. These factors have

contributed to CRISIL being India’s largest credit rating organization.

b. Briefly describe your firm’s strategy

CRISIL Ltd. has adopted the following strategies:

1. Focus on Developing a Market Niche: CRISIL is a pioneer of the

concept of credit ratings in India. Apart from rating corporate bonds,

debentures and shares CRISIL also got into the concept of Small,

Medium Enterprise (SME) Ratings. Hence it had entered into a niche

market segment.

2. Cost Leadership: CRISIL has managed to capture majority of the market

share due to its competitive pricing. The cost for SME Ratings is usually

very high. But CRISIL has tied up with the Indian Government wherein

the Government provides subsidiary to the SMEs for the rating costs.

This has worked in favor of CRISIL to become the market leader.

3. Differentiated Products and Services: CRISIL provides Infrastructure

Advisory Services. It provides development solutions in areas of:

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Policy and regulatory advisory,

Public-private partnership (PPP) frameworks and project advisory

Business and commercial diligence, and strategic advice

Business...