4 Tools to Simplify Social Selling

#1: Find Shared Connections With Discover.ly

A key part of selling via social media is making first contact with users who are primed to buy. When the users you’re reaching out to happen to be influencers on social networks, the dividends are potentially higher. A big challenge, however, is breaking the ice and initiating a conversation.

This is where Discover.ly comes in. It’s a social plugin for your browser that maps out the friends or followers you have in common with a potential connection.

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Use Discover.ly to identify any connections you have in common with influencers, making it easier for you to get an introduction to them.

When you browse social networks with the Discover.ly browser extension active, you can see all of the friends you have in common with an influencer. You can then ask your shared connections for an introduction and get a leg up on converting the influencer to a customer.

Discover.ly also offers social data about people, such as their latest tweets or recent pictures posted to Instagram. With this information, you can reach out to influencers in a way that creates a familiar bond, which (if nurtured) might eventually lead to real-world sales.

#2: Tap Online Interest With Talkwalker

Tracking what your target audience is saying about your brand is important. This information helps you be more knowledgeable when communicating with people and targeting potential customers.

Talkwalker is a great way to take the pulse of your audience. Using it, you see detailed insights about who’s talking about your brand, what their interests are and what they like or dislike about you. If you want to identify posts that express intent to purchase, use advanced search queries such as “I am looking for (your product),” “can anyone recommend a good (your service)” or “I want to buy (your product).”

talkwalker brand mentions

Response time matters when it comes to making a sale. Talkwalker helps you find out what...