Wholefood Case

QUESTION 1 ANSWER:

I believe the primary strategy of whole food market is product leadership. According to the core value of the company they are differentiating with their competitors by providing the highest quality and organic products.

The secondary WFM strategy is customer’s intimacy or market niche. The market that Whole Foods is going after with their product line is for those consumers who are looking for organic or natural foods. They only sell these types of items which allow them to focus on the needs and demands of this market group who lives healthy life style.

In order to support the primary and secondary strategy of whole food market I’m going to look for company core value, motto, the organic food industry, financial statements and some financial highlights.

Whole Foods Market is the leading retailer of natural and organic foods, the first national “Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store. the Company mission is to promote well-being of all individuals by supplying the highest quality available. The Company incorporated in 1978, opened the first Whole Foods Market store in 1980, and as of September 28, 2014, operated 399 stores: 381 stores in 42 U.S. states and the District of Columbia; 9 stores in Canada; and 9 stores in the United Kingdom. They have one operating segment, natural and organic foods supermarkets. Their continued growth depends on our ability to increase sales in our comparable stores and open new stores.

Core values:

• Sell the highest quality natural and organic products available.

• Satisfy, delight and nourish our customers.

• Support team member happiness and excellence.

• Create wealth through profits and growth.

• Serve and support our local and global communities.

• Practice and advance environmental stewardship.

• Create ongoing win-win partnerships with our suppliers.

• Promote the health of our stakeholders through healthy eating education.

WFM promote...