Monk Question

Mystic Monk Coffee

This case will be discussed in class. You are expected to come to class ready to participate in the discussion. Participation grades will be awarded based on your individual performance in the class discussion. Read the Guide to Case Analysis that is posted in the course documents section of our Blackboard site. You can also find this in the Online Learning Center at www.mhhe.com/gamble2e.com. You will find the content of this Guide particularly helpful.

Your Assignment

As a new business school graduate who has relocated to Cody, Wyoming and supports the local foundation to benefit the Wyoming Carmelites, you have been asked to prepare a strategic review and action plan for the Father Daniel Mary’s consideration. Your report to Father Prior should include an evaluation of the monastery’s mission, its vision for Mystic Monk Coffee, objectives for the monastery and the coffee operations, and MMC’s strategy and business model. You should also propose recommendations to improve Mystic Monk Coffee’s vision, objectives, strategy, business model, or approach to strategy execution. It is your job to convince Father Daniel Mary to pursue your proposed plan; hence your report should include full justification and arguments to support your recommended course of action.

Please provide supporting analysis and persuasive argument for your recommended course of action (you must convince Father Daniel Mary to do what you suggest!) and you need to be specific about what to do and how to do it.

Guiding Questions

The following questions are intended to guide you to obtaining the information needed to complete the assigmnment:

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming.

2. Does it...