American Idol Case

American Idol Case

Rhonda Y. Smith-Gullette

Abstract

This week’s case analysis is titled the America Idol Case. This case analysis will provide an essential overview of the case, identify the demographic profile of the American Idol audience, discuss the motivation for voting, discuss the marketing research problem and conclude with a recommendation/conclusion.

Overview

This week’s case analysis is titled the America Idol Case. American Idol seeks to find the best young talent through auditions. The individuals compete and advance via public call-in voting. All though this show is about finding young talent, the highest season in 2008 had a diverse demographics. During the 2008 season, the show reached 28 million viewers, Idol's greatest season.

Sponsors usually market goods and services during a program time slot. Without knowing the demographics, the marketing efforts tend to be a hit or miss. Advertising is very costly and for the reason, you want to be more confident of the audience to target spending.

This week's case analysis is titled the America Idol Case.

This case analysis will provide an essential overview of the case, identify the demographic profile of the American Idol audience, discuss the motivation for voting, discuss the marketing research problem and conclude with a recommendation/conclusion.

What is the America Idol?

American Idol is an annual TV show that started in 2002. The goal of the show is to “discover the best young singer in the United States” (Malhota, 2010). I thought the goal of the show was to find the best talent not really focusing on youth. I watched when Fantasia Barrino and Jennifer Hudson were contestants. These two were phenomenal talents. Jennifer Hudson went on to win an Academy Award for Dream Girls, and Fantasia went on to have a successful recording career. I stopped watching because the show seems to focus on a particular appearance and not talent. The contestants had to have a...