Marketing Plan

A-Stress-Free Cranium

1. Executive Summary

Stress-Free Cranium is an executive nap pod located in Bombay, India that allows business people to take a break from the busy workday in one convenient location. Stress-Free Cranium serves both men and women, and accepts appointments, as well as walk-ins. Stress-Free Cranium is able to serve the entire boardroom in one quick, convenient visit. While there are many "nap pods" like Stress-Free Cranium located throughout the world, Stress-Free Cranium will excel due to its attention to detail regarding customer service. Through unheralded customer attention, Stress-Free Cranium will slowly but surely gain market share as it services the entire business community, creating long-term relationships. Lastly Stress-Free Cranium's location will allow it to attract a lot of walk in traffic. After month four, sales will grow steadily for Stress-Free Cranium. Profitability will be reached by month nine and $443,000 in revenue will be earned during year three with $61,000 in profits.

2. Situation Analysis

Stress-Free Cranium is in its first year of business as a start-up company. Stress-Free Cranium recognizes the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Stress-Free Cranium offers a wide range of relaxation services. The market need is for a one-stop, convenient, nap pod that is quite and reasonably priced, serving the entire business community.

2.1 Market Summary

Stress- Free Cranium possesses good information about the market and knows a great deal

about the common attributes of its most prized customers. Stress-Free Cranium will leverage this information to understand who is served, their specific needs, and how Stress-Free Cranium can better serve them.

2.1.1 Market Demographics

The profile for Stress-Free Cranium consists of the following geographic, demographic, and

Behavior factors:

Geographic

• The immediate geographic target is...