Product Offering

Product Offering

Introduction

Market Needs

Market Growth

SWOT Analysis

Competition Product offering/Product definition

The Ipad is a computer that has taken North America by storm because of its sleekness and ability to be small enough to fit into a shoulder bag. The Ipad is a larger version of the Iphone, which drew customers to want this product even more. When launching this product in India it was noticed that there is a competitor to the Ipad, which might make selling this product difficult especially when you have a great competitor. The competitor for the ipad is the called the Galaxy Tab, which is created by Samsung. This computer tablet is on the Android network while the Ipad is an Apple/Microsoft product. The Galaxy Tab has some flaws in it but it seems to be catching up pretty fast to the Ipad in sales.

The Ipad is a portable computer tablet that is flat and sleek, it has a very long battery life span as well. The Ipad is a touch screen device, which allows the user to move everything on the screen with just a simple touch of his/her fingertip. The Ipad has many features but it is also known, as a larger version of the Iphone.The I pad is an Apple product, which speaks volumes about the product and its ability to do what it says it will do.

Product identification.

Apple as a brand has a self presentation; no instruction will be require to present the brand and its quality. Apple defines the iPad not as the best device of its kind, but a whole new kind of device. The iPad was build from the ground in order to take advantage of the well known technology at Apple’s labs. A device that if full of applications that will entitle the user to do things that he won’t be able to do on any other device. India has build a local tablet base on similar technology used by Apple, this information was provided by the Indian government. This fact is a great opportunity to demonstrate that devices can be similar but by no means work at the same accuracy...