Test

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Learning Content

Across Cultures Competency McDonald’s Use of Feng Shui

Perceptions and Attributions

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Identify the main factors that influence what the individual perceives.

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Identify the factors that determine how one person perceives another.

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Describe the primary errors in perception that people make.

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Explain how attributions influence behavior.

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Describe the major elements in the perceptual process.

Perceptual Selection

Communication Competency Hand Gestures

Person Perception

Self Competency Doing Business in Arab Countries

Perceptual Errors Attribution Process

Ethics Competency The Gap

Experiential Exercise and Case

Experiential Exercise: Self Competency The Perception Process Case: Self Competency Joan Murphy

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Perceptual Process

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After studying this chapter, you should be able to:

Learning from Experience Jim Sinegal, Cofounder and CEO of Costco

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Learning Goals

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Learning from Experience

Jim Sinegal, Cofounder and CEO of Costco

Jim Sinegal is the cofounder, president, and CEO of Costco Wholesale, America’s fourth largest retailer, which opened its first warehouse in 1983. Costco is a leading warehouse-club operator with 546 warehouses worldwide. The firm has 142,000 employees, 53 million gold star members, and 5.6 million business members, each paying $50 per year to join. Revenues have grown by 70 percent in the last five years to exceed $72 billion. Costco has an 87 percent membership renewal rate. A typical Costco store stocks 4,000 types of items, with a limited number of each type, such as four brands of toothpaste. Unlike the stereotypical CEO, Sinegal doesn’t try to distance himself from his employees. He even wears a name tag—but not one that says “Jim, the CEO” or “Jim, Costco Founder.” It just says “Jim.” He easily could be mistaken for a stock clerk when he visits warehouses, sometimes up to 12 a...