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Save Paper Report This EssayEBAY GLOBAL STRATEGY ANALYSIS CASE STUDY

EBay Global Strategy Analysis

EBay which is an online trading platform was found over Labor Day weekend in 1995 by Pierre Omidyar, who is a computer programmer. Today, eBay becomes one of the world’s largest online marketplaces with its impaction around the world. EBay expands its international business in 39 markets.

Since the first date of publishing to public, although eBay has continued to innovate to meet customers’ requirement, eBay’s value proposition has not changed. EBay’s core competency is providing a useful online platform where links buyers and sellers. It allows peer-to-peer trading in an auction format and the value of goods that are soled determined by the market. It helps to uphold the principles of trust and safety. Customers can be guaranteed low fraud losses and high transaction protection. EBay focuses on market efficiency by applying high...