Heavy Investment in Network Infrastructure Will Help Telecom Services Market Recover in 2016-2020 Research Report by Hexa Reports

Ireland: Heavy Investment in Network Infrastructure Will Help Telecom Services Market Recover in 2016-2020' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Ireland's mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from our research in the Irish market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.

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Key Findings

In 2014, Ireland's telecom services market generated US$3.3bn in service revenue, or 1.3% of GDP, making Ireland one of the smallest markets in Western Europe (WE). We expect to see overall service revenue grow at a 4.3% CAGR from 2015 to 2020 to $3.2bn.

Competition in the Irish telecom market has intensified in the past three years as a result of the reorganization of the sector following the economic crisis. In June 2014, 3 Ireland acquired O2 Ireland for $885.7bn (€850.0m), becoming the country's leading mobile phone operator both in terms of subscriptions and revenue. UPC has announced plans to offer mobile voice and data services in 2015 in association with 3 Ireland. This will allow the cable operator to launch quad-play service bundles across the country.

The increasing uptake of LTE and NGA networks across the country will create an opportunity for operators to offer new value-added services and media content. Bundling these services in an innovative way will be key to competing effectively in the market, particularly as quad-play service bundles become more widely available. Moreover, with data...