Converted Flexible Packaging: Us Demand to Exceed Billion in 2019

Nov 03 2015 Mumbai, India: Bharatbook.com announces a report on “ Converted Flexible Packaging: US demand to exceed billion in 2019 ”. Growth for pouches will outpace the con-verted flexible average and will be fueled by continued opportunities for stand-up pouches stemming from function, sus-tainability, and marketing advantages over alternative packaging media.

Demand for converted flexible packaging in the US is forecast to exceed $20 billion in 2019. The market will benefit from the inherent cost and performance advantages of lightweight bags and pouches. Further market penetration will be influ-enced by the incorporation of features aimed at enhancing the overall consumer experience, leading to higher retail volumes. Gains will also be driven by the need for value added barrier materials for enhanced product protection. Converted flexible packaging’s source reduction, space savings, and lower production and shipping costs will be increasingly advantageous in light of the growing importance among major retailers and packaged goods firms of supply chain sustainability as a competitive advantage.

Pouches to outpace bags

Growth for pouches will outpace the con-verted flexible average and will be fueled by continued opportunities for stand-up pouches stemming from function, sus-tainability, and marketing advantages over alternative packaging media. Also supporting gains will be the visual appeal of stand-up pouches on store shelves due to their large front-panel billboard spaces and the perception of pouches as a more contemporary packaging format than traditional container types, such as cans, bottles, and cartons. Newer constructions will provide expanded opportunities with heavier weight contents. Bag demand will increase more slowly than that for pouches due to the presence of mature markets and competition from pouches and rigid formats such as clam-shells and blister packs. Above average prospects will exist in pharmaceutical and medical products,...