Nike Business Paper

Nike: Just Do It

Taylor Zenter

Online Class Sec. 3143

Name and Mission Statement

Nike Incorporated is the company I have chosen being they are my favorite shoe brand and have found worldwide success. Their mission is to “Bring inspiration and innovation to every athlete in the world. They define athlete as any person with a body, which helps open up their target demographic. This huge company first started in 1964 as a shoe store selling what became ASICS. Originally founded by Phil Knight and his track coach Bill Bowerman, it has now grown into an international, multi-billion dollar company. 51 years strong and Nike controls the majority of the athletic apparel market. Nike’s product line is too vast to ever try to make a complete list of products, but the main focus is athletic apparel, shoes, and athletic equipment. Another reason it would be difficult to name everything is because Nike has many sub-brands that have branched off from the company into more specialized industries such as golf and skateboarding. Included in these specialized brands would be Air Jordan, Nike SB, Nike+, Air Max, and even Converse. Although there are many companies that could be considered competitors, there are only a few that actually stand out in the marketplace. The top competitors right now are Under Armour, Adidas, and Reebok in the national market. Some other competitors worldwide are Anta and Li Ning, both centralized in China. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. It is headquartered near Beaverton, Oregon in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment.

History of the Company

Bill Bowerman and Phil Knight originally founded Nike on January 25th 1964 as Blue Ribbon Sports. Bowerman was...