International Marketing Syllabus

MGMT 42200: International Marketing

Krannert School of Management

Fall Semester 2015

Purdue University

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Section 01: M/W 12:00 pm – 1:15 pm, G018 KRAN

Section 02: M/W 10:30 am – 11:45 am, G018 KRAN

Office Hours: by appointment

Professor Chad R. AllredOffice: KCTR 218 Phone: 765-494-4460Email: crallred@purdue.edu | |

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COURSE DESCRIPTION

Most US businesses, large and small, are becoming deeply involved in international business. The trend is going to grow even stronger because of the influence of the World Trade Organization & regional trade blocks. Under these circumstances, it is imperative that business managers possess the skill set to adapt their marketing strategies to the needs of international markets. The course will cover the concepts and theories pertaining to international marketing and provide the tools necessary to develop an international marketing plan.

REQUIRED MATERIALS

Text: International Marketing (10th) by Czinkota et al., Cengage, Inc.

GRADING

The following grade table appears in the Baan Tawai Wiki. Students earn grades through participation, exams, and contributions to the Baan Tawai Initiative.

CLASSROOM PARTICIPATION POLICY

You are required to participate in the discussion. Since marketing is a dynamic and creative discipline, it is important that you are engaged in the classroom. The attendance sheet will be passed around RANDOMLY to account for your class participation on some selected days.

CLASSROOM RULES

Courtesy in the classroom is necessary for learning and the following rules shall apply:

Please turn off all cell-phones, pagers, beepers, etc. before entering the classroom.

Do not read newspapers once the lecture has started.

Refrain from socializing with fellow students during the lecture.

Your cooperation...