Park and Pine

A. Problem/Opportunity Issue Statement - 10 Marks |

* Who is the Decision Maker? (In analyzing the case you put yourself in the decisions maker’s role and try to figure what you would do in his/her position.)

the decision makers are Irfan Hajee and Leo Park

* What is the main problem(s) or opportunity(s) that you (as the decision maker) must deal with?

The main problem is setting a price of the boxer briefs and also to implement the marketing strategy for the chosen target market.

* Why this issue is important and how urgent is it?

This is issue is important because they want to release their new boxer briefs as it is really urgent.

* Provide any sub-issues that are relevant to the case.

- Using the right words for Google ads

- finding the most effective way to advertise

- must be cost efficient and also cost effective to reach the target markets.

* Who are the key people and/or groups that you need to consider in solving the problem/opportunity?

The key people that are crucial in solving the problem are Ifran hajee and Leo Park. |

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B. Key Facts of the Case (relevant facts only, no analysis) - 10 Marks |

* Provide the relevant background that led to the problem/opportunity(s).

Both Ifran and Leo are very interested in the fashion industry, and the two graduated from Western University. Both Ifran and Leo were business students and believed that they could start a successful company. But when started they ran into some marketing problems and other setbacks, for example not knowing the right ad words to choose for google.

* Provide any additional case information that provides context to the problem or opportunity.One of the main problem the company faces is trying to inquire competitor’s customers such as Tommy Hilfiger, Polo, and Old Navy to switch to Parker and Pine. But due to the size of the competitors and their brand awareness it would make it hard for start-up...