Jim Poss

Johns Hopkins University

MSEM: 662.692 New Venture Creation – Aronhime_L

Fall 2013 Syllabus

Instructor:

Lawrence Aronhime

Aronhime@jhu.edu

104 Whitehead Hall

Office Hours: Mon, Wed 1pm – 2pm

Time and Room:

Tuesday 3-5:30

Hodson 301

Course Description:

This course is designed to give graduate students in engineering and business the

requisite skills to prepare a business plan for an innovative technology of their own

design. These skills include the ability to incorporate into a formal business case all

necessary requirements, including needs identification and validation; business and

financial models; and, market strategies and plans.

At the end of the course, student teams will present the business case to an outside

panel made up of practitioners, industry representatives, and venture capitalists.

Required Materials:

Supplemental Readings on electronic reserve at:

http://reserves.library.jhu.edu/access/reserves/findit/articles/aronhime/aronhime.php

Password: ARO692

All slides can be printed from the following web sites:

https://blackboard.jhu.edu/webapps/portal/frameset.jsp

Harvard cases can be purchased from the Coursepack link:

https://cb.hbsp.harvard.edu/cbmp/access/20066495

Course Objectives:

This course seeks to provide the graduate student with an interdisciplinary foundation

in business and management. Students will be expected to gain knowledge and

experience in

1. needs identification and validation,

2. developing business models,

3. designing marketing plans and market entry strategies, and

4. constructing financial models.

The course will be taught in seminar format, with the emphasis on skill building,

discussion of cases and readings, and student presentations. The curriculum will

focus on the ability of students to identify market needs, validate those needs, and

1

Johns Hopkins University

MSEM: 662.692 New Venture Creation – Aronhime_L

Fall 2013 Syllabus

then develop appropriate preliminary solutions. Students will then build out these...