Marketing

Competitor Brand Report Card “Toshiba Silicone Keyboard Protector”

Score ( out of 10)

1. Managers understand what the brand means to consumers. 9

Management has developed an effective map of target consumers. The target consumers are massive due to the fact that technology has become a major need in society. Once the product is introduced to the marketplace, the target consumers will respond in a positive way because the brand is widely known. Management has developed them in a way where they are recognized and consumers recognized the brand.

2. The brand is properly positioned. 9

The brand is properly positioned with the importance of differentiating it from its competitors by the means of user preference. Toshiba can used to be fit the customer’s technology. Toshiba is not a new brand, but it is a brand that is competing against widely known brands such as Sony, Dell, Mac, etc. The brand has greater customer awareness in the television section.

3. Customers receive superior delivery of the benefits they value most. 8

With customer surveys and test implementations, Toshiba has satisfied the need of consumers with technological feature. Toshiba made sure their technology are long lasting and it has been up to date with customer’s expectation. Toshiba has done its research to surpass customers’ needs and expectation where they know that customers satisfaction is the key to their success.

4. The brand takes advantage of the full repertoire of branding and marketing 8

activities available to build brand equity.

Toshiba has market in advertisements in every kind that will get the brand and product awareness to the consumers. The management goal is to show the consumers and distributor that Toshiba is better and more efficient. Toshiba doesn’t really have a logo, it is more of the name Toshiba in its products.

5. Marketing and communications efforts are seamlessly integrated. 8...