Mkt 506 Wk 8 Assignment 2 - Comparing Advertisements

Submitted by: Submitted by

Views: 10

Words: 254

Pages: 2

Category: Other Topics

Date Submitted: 11/19/2015 12:12 AM

Report This Essay

MKT 506 WK 8 Assignment 2 - Comparing Advertisements

Purchase this tutorial here:

http://xondow.com/MKT-506-WK-8-Assignment-2-Comparing-Advertisements-MKT5062.htm

MKT 506 WK 8 Assignment 2 - Comparing Advertisements

Understanding consumer behaviour is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook (attached)

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write three to four (3-4) pages paper in which you:

Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.

Determine what customer group(s) is likely to purchase the product with justification for your response.

Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.

Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.

Tags: mkt506, mkt 506 strayer, mkt506 strayer university, strayer university, mkt 506 assignment 1, mkt506 assignment 1, mkt 506 assignment 2, mkt506 assignment 2, MKT 506 WK 4 Assignment 1 - Marketing Model, MKT 506 WK 8 Assignment 2 - Comparing Advertisements, Comparing Advertisements, Marketing Model, Integrated Marketing Communication, mkt506 Integrated Marketing Communication, mkt 506 Integrated Marketing Communication