Senegal3G+ Network Upgrades to Drive Telecom Revenue Growth Market Analysis and Forecast 2015

'Senegal: New Pricing Strategies and 3G+ Network Upgrades to Drive Telecom Revenue Growth,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Senegal's mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from our research in the market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, and mobile sectors, in addition to a review of key regulatory trends in Senegal.

Summary

Pyramid Research expects to see overall service revenue in Senegal grow at a 5.2% CAGR from 2013 to 2018. Although mobile services continue to grow at the cost of fixed services, the fixed-mobile revenue split will remain stable.

Adoption of 3G technologies is currently at 6.2% of the mobile subscription base in 2013; we project that this will reach 20.8% of all mobile subscriptions in 2018. Uptake of 3G is driven by operators recently launching and marketing services, as well as by a greater variety of packages and new pricing strategies.

We expect broadband lines to increase at a CAGR of 20.8% from 2013 to 2018, driven largely by investments by operators in delivering high-speed Internet service in the capital city and nearby regions. We also expect pay-TV, media and on-demand services to drive subscriber penetration in the fixed segment.

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Scope

This report provides an executive-level overview of the telecommunications market in Senegal today, with detailed forecasts of key indicators up to 2018. It delivers deep quantitative and qualitative insight into Senegal's telecom market, analyzing key trends, evaluating near-term...