Gecase

neural template for a TEMPLATE FOR CASE WRITE-UP

Prepared by: Dr. Kamel El Hedhli

Student teams (5 students per team) will be assigned cases where each team is required to

prepare a formal analysis (report) for each case. Case analyses are required at the

beginning of the class period on the assigned date. You should submit a hard copy as well

as a soft copy.

The groups’ task is to assume that they are hired as consultants and must propose a

feasible solution (e.g., a thorough analysis and recommendations) to the marketing

problem posed in the case. Thus, the cases will be evaluated as if you are in a work

situation and have been given the responsibility by senior management.

I am providing you with the template listed below likely to help you in preparing your

case write-up. Nevertheless, you are free to adopt any report format that meshes the

nature of the case at hand.

Section

Title Page

Table of Contents

Executive

Summary

Introduction and

Problem/Issue

Identification

External Analysis

Contents

Title of case, date, team member names and student ID numbers.

Major sections of paper, exhibits, appendices with titles

One page summary of the analysis and recommendations.

State the main issues of the case (omit descriptive details). This

may take the form of a problem statement, but it may be a statement

of a marketing opportunity to which the firm may be able to react.

Distinguish between the issues as seen by the “actors” in the case

and additional issues perceived by you. This section gives the case

report focus. All following sections should then be analyzed in

terms of what it means to the problem at hand.

This analysis consists of analyzing the external environment of the

company (competitors, social, technological, regulations, etc.). The

purpose is to identify the key opportunities and threats in the

environment.

They are external to a firm and are not completely controllable.

They may be trends to be embraced or...