White Dog Case

This recommends that the White Dog should franchise its operations. There are several reasons for this recommendation that I will support after as I will go through some main advantages and some disadvantages of franchising White Dog’s operations. Finally, I will give some solutions that should be done to be able to reach the White Dog’s main goals of franchising.

Main Advantages (reasons) of franchising White Dog’s operations:

* The White Dog Café will have opportunity to strengthen their finance once franchising is developing. The restaurant can use the franchisors' money to expand the brand more rapidly than they could either on their own or through investors or lenders. As one of the important characteristic of the franchising is that the franchises will have to pay an initial fee and also ongoing royalties to the White Dog café. Therefore, the White Dog does not have to stay under any pressure of payment or the control of outsiders.

* The franchising will help White Dog café expand their brand. It can use the fees and royalties to fund their operations headquarters, as well as their branches, training problem and support their franchisees, speed up market and advertise the brand. Moreover, the White Dog café can improve the quality of goods and services and build a strong customer relationship system.

* Judy Wick realized that it is not enough to build a strong impact by only focusing on a single business enterprise which has a strong social responsibility philosophy. Also, the philosophy of her business is that she would work with her co-operations or even with her competitors in order to achieve a common goal. I definitely agree with her idea, and the franchising is one of the best solutions that will help Judy Wick expand her message, her philosophy to another businesses. It will fortify the idea of social responsibility philosophy.

* The development of the non-profit White Dog Community Enterprises plays a crucial role to...